Gemini expanded its presence in the financial market by launching commission-free stock trading for users in most of the United States. The initiative marks another step by the brokerage in its strategy to bring different investment modalities together within a single platform.
In this first phase, the service is still not available to clients in Alabama, Arkansas, Illinois, Massachusetts, Texas, Puerto Rico, Washington, D.C. and Guam. The company also said that Nasdaq will be the official provider of real-time market data shown in the app.
"We have more than a decade of experience building financial platforms," said Cameron Winklevoss, cofounder and president of Gemini. "We started with crypto and we are expanding into stocks, so clients can manage their entire financial life directly from the Gemini app."
Gemini's entry into the stocks segment follows a move that gained momentum in recent years among digital brokerages. Commission-free trading offerings became common in the U.S. market and, now, also form part of the strategy of major companies associated with the crypto sector.
While expanding its presence in the traditional market, Gemini is following the steps of competitors like Coinbase and Kraken, which have also started offering new financial products, including stocks, commodities and derivatives.
The company's goal is to turn its app into a platform capable of concentrating different types of investments, allowing customers to manage their assets without resorting to multiple financial services.
Although stock trading is free for investors, this model typically generates revenue through other means, such as payment for order flow, margin loans, premium plan subscriptions, interest on uninvested funds or other financial services. Gemini has not yet detailed what its main source of revenue in this segment will be.
To offer the new service, the brokerage updated its registration with FINRA to act asIntroducing Broker. Under this model, the company receives clients' orders, while execution of the trades, financial settlement and asset custody are handled by Apex Clearing Corporation.
The expansion also reaches the derivatives market. Recently, Gemini received authorization from the Commodity Futures Trading Commission (CFTC) for its subsidiary Olympus to operate as a derivatives clearinghouse, strengthening its presence in this segment.
"Crypto was only the beginning. Our goal is to bring together various financial products, from crypto to stocks and derivatives, into a single regulated platform," said Tyler Winklevoss, cofounder and CEO of Gemini.
Founded in 2014, Gemini went public in 2025 and reported 42% revenue growth in the first quarter of 2026 compared with the same period the previous year. The advance was driven mainly by custody, staking and credit cards, although the company still recorded a net loss of US$ 109 million during the period.