The Shiba Inu (SHIB) returned to the spotlight this Tuesday after Rakuten Wallet, the cryptocurrency platform of the Japanese group Rakuten, announced a new promotional campaign aimed at investors in the token. The initiative comes at a positive time for the memecoin, which was trading at US$ 0,0₅428, up 1,38% over the last 24 hours.
In addition to trading incentives, Rakuten Wallet unveiled the fifth edition of its "Real Coin" series, collectible physical coins inspired by popular cryptocurrencies. This time, the chosen one was Shiba Inu, which received a special finish known as blast finish, providing a different texture compared with previous versions of the collection.
According to the company, the new model was developed to offer a more sophisticated appearance and a premium tactile experience. Rakuten stated that the commemorative coin was very well received among employees and said it intends to present it at in-person events in Japan, in addition to evaluating future distribution campaigns for clients and enthusiasts in the SHIB community.
Rakuten offers millions of SHIB in promotional campaign
Along with the launch of the physical coin, Rakuten Wallet announced a rewards campaign to encourage trading of the cryptocurrency.
Customers who trade more than 30.000 yen in cryptocurrencies on the spot market will receive 500,000 SHIB, while those who move above 100,000 yen will receive an additional bonus of 1,000,000 SHIB. The company highlighted that the amounts correspond to approximately 500 and 1,000 yen, respectively, reinforcing the objective of expanding user participation in the memecoin ecosystem.
The strategy demonstrates that major platforms continue using promotional campaigns to stimulate interest in digital assets with strong community engagement, especially tokens like Shiba Inu, which maintains one of the largest investor bases in the sector.
