Samsung Electronics America announced its entry into the metaverse world in collaboration with Decentraland, an Ethereum-based virtual reality platform.
The South Korean tech giant has opened a virtual version of its flagship 837 physical store at Decentraland. The physical store is located at 837 Washington Street in the Meatpacking District of New York City, Manhattan, while the virtual store, dubbed the Samsung 837X, will be open in Decentraland for a limited time, however.
This is one of the biggest land acquisitions for the brand in the history of Decentraland”, said Samsung in a statement this Thursday (06th).
The Samsung 837X store will offer digital adventures through the “Sustainability Forest and Connectivity Theater” and a musical celebration at the “Personalization Stage”, as announced by Samsung.
The Connectivity Theatre, name in English, will present Samsung's news at the Consumer Electronics Show (CES), which began last January 5th and will run until next Saturday (08th). The Sustainability Forest will allow visitors to have a mythical experience through millions of digital trees.
Samsung has also been planting trees in the real world. partnered with the climate restoration platform veritree, based in Cardano, to manage the planting of two million trees in Madagascar by the first quarter of this year.
Veritree operates a ” Cardano Forest” where users can donate 15 or more cardan (ADA) tokens to receive limited edition tree tokens. Veritree then plants a tree on behalf of the users for each ADA exchanged. Tree tokens can be used for limited edition trees and NFT digital artwork, according to Veritree.
As for personalization at Samsung's 837X store, users will be able to experience a live party enjoying mixed reality, with a presentation by DJ Gamma Vibes, at Samsung's physical 837 store.
