Playboy Magazine said on Wednesday it is launching a series of non-fungible tokens (NFT) to celebrate the brand's editorial values of free speech, gender, sexuality and pleasure.
In partnership with the Sevens Foundation, a non-profit organization that helps digital artists create and showcase NFTs, Playboy will choose 50 winning entries for each series, coin them and promote them on social media.
Submissions for the first in the series, “The Art of Gender and Sexuality,” begin today and close on October 1st. In November, the winning artists will have their works displayed at the NFT.NYC conference.
This isn't Playboy's first foray into the NFT space.
In May, the youth magazine collaborated with digital artist Slimesunday to launch an NFT collection called “Liquid Summer”, featuring archival photos of Playboy model Lenna Sjööblom – the so-called “First Lady of the Internet”.
In August, Playboy published articles teaching artists how to mint neurofibrillary tangles and established the Playboy NFT history timeline dating back to March, when the brand began collecting neurofibrillary tangles with Beeple's "Bull Run."
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Playboy's story with bitcoin goes back even further: in 2018, Playboy TV started accepting bitcoin payments. In June, bitcoin payments expanded to Playboy.com.
For Liz Suman, vice president of art curation and editorial at Playboy, the brand's interest in cryptography and NFTs is a natural fit for a magazine with a nearly 70-year history of resisting censorship.
“We've always been a place that champions art in sometimes controversial ways,” said Suman. “We really see NFTs as the frontier of creative expression going forward.”
Suman said Playboy's curatorial panel will prioritize submissions from emerging and underrepresented digital artists, including women and non-binary artists and artists with small followings on social media.