Red Bull Racing Honda has just announced on its website a new partnership with innovative personal finance, bitcoin and Cash App investment platform as the official financial education partner of the team.
The partnership, which includes the branding on Max Verstappen and Sergio Perez's RB16B at the upcoming Monaco Grand Prix, is designed to give more and more Formula 1 fans more access to financial tools, including simple cash transactions between peers.
According to the statement, the number one finance app on the App Store, the Cash App reflects Formula 1's key attributes of speed, security and best-in-class technology. Available to users in the US and UK, the Cash App is the easiest way to send, spend, save and invest money. The free app allows customers to instantly send and receive money to friends and family, while serving as a perfect way to buy stocks and bitcoins.
With Formula 1's growing global presence and appeal to new fans, the Cash App also aims to educate current and future consumers on how best to manage their personal finances and invest in the future.
Red Bull Racing Honda team director and CEO Christian Horner said:
“Since its inception, Red Bull Racing has been a disruptor, challenging the status quo in Formula 1 and pushing the technological limits to build the fastest F1 car possible. The Cash App brings a similar spirit and momentum to the world of personal finance, using technology to perform fast and secure money transfers, to buy and send Bitcoin, and to invest in stocks. But what's more, Cash App recognizes the importance of financial education for its customers – something that Formula One will understand even better under the new financial regulations – and therefore we are delighted to welcome Cash App as the latest Team partner . ”
Catherine Ferdon, Head of Marketing and Branding at Cash App added:
“We are longtime fans of racing on Cash App, and with the recent announcement of the Miami Grand Prix being added to the 2022 racing calendar, it's clear that the US is a top priority for Formula One. United States, we are excited to bring our Cash App customers to the Red Bull Racing Honda family. ”












