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NBA Gets Sponsorship with Coinbase

NBA obtains Coinbase Sponsorship for its first cryptocurrency
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The NBA has agreed to a sponsorship deal with Coinbase, which will receive the WNBA, NBA G League and USA Basketball brands.

The National Basketball Association has agreed to a sponsorship deal with Bitcoin and the cryptocurrency Coinbase before its 75th anniversary, CNBC reported. With the agreement, Exchange became the exclusive cryptocurrency partner of the NBA.

The technology company wants to raise awareness around technology blockchain to grow the cryptoeconomy,” the report said. “Therefore, the NBA will provide company exposure, including at Tuesday regular season promotional games on the WarnerMedia Turner Sports property. Coinbase will also introduce partner rights to the WNBA Commissioner's Cup and the USA Basketball men's and women's national team exhibition tours. ”

Coinbase will leverage almost all NBA platforms including WNBA, NBA G League, NBA 2K League and USA Basketball.

"In a statement, NBA executive Kerry Tatlock called Coinbase 'a natural fit' for the league's cryptocurrency asset," according to the report. "NBA clubs have already leveraged cryptocurrency-related deals, including the Portland Trail Blazers jersey badge and Miami Heat arena naming rights."

While it's interesting to see the “cryptocurrency” industry advancing into the dominant market, Bitcoin will likely be sidelined given Coinbase's priorities.

Disclaimer: The views and opinions expressed by the author, or anyone mentioned in this article, are for informational purposes only and do not constitute financial, investment or other advice. Investing or trading cryptocurrencies carries a risk of financial loss.
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