Permission Coin (ASK)

Rank #2031

Permission Coin, also known as ASK, is the currency used to enable a global advertising system based on permission and opt-in engagement. The proposal is to replace practices associated with Web 2.0 with a model that allows the user to grant permissions securely and monetize data with consent.

What ASK is used for in advertising

ASK is aimed at a new consent-driven advertising dynamic. It seeks to reduce problems related to surveillance, data exploitation, and interrupted marketing by allowing brands to build opt-in audiences and request permission to interact.

For advertisers, the solution is intended to support campaigns with better return on media spend. For users, the core logic is to be rewarded for sharing relevant data and participating in receiving ads and content of interest.

How the use of Permission.io works

Currently, users obtain ASK by sharing data securely and opting to receive ads and content. The experience mainly takes place through declared data-sharing activities and engagement with video ads on Permission.io.

Advertisers can also use ASK as an incentive on their own digital channels, promoting loyalty and campaigns with permission-based personalization.

Data Algebra technology and data liquefaction

The project invests in the development of a proprietary technology called Data Algebra, for which it has received 9 patents. The idea is to reduce storage in silos, allowing data sets to be aggregated and expanding the ability to gain permission-based visibility.

As a result, individuals can gather and monetize their data set, while companies gain access to broader permissioned data views.

ECosystem and integration plans

There is also the possibility of earning and spending ASK via merchants on the Shopify platform, with other major eCommerce platforms expected. This expansion tends to strengthen the use of ASK outside the advertising flow, connecting rewards and engagement to commerce.