The Mercedes AMG Petronas F1 team chose its first crypto exchange as its new official partner, namely the FTX.
The new deal will span multiple seasons and the FTX logo will be featured on the team's drivers' cars and outfits.
In this article, we will discuss:
Mercedes-AMG F1 and the FTX crypto exchange
Sports car maker Mercedes shared the official announcement on the cryptocurrency social network Twitter showing how the new FTX brand will be prominently displayed on the car.
Welcome to the Team, @FTX_Official 👊
An exciting new partnership with the leading crypto exchange, for the remainder of 2021 and beyond 👏 pic.twitter.com/ON6GOHA1VQ
- Mercedes-AMG PETRONAS F1 Team (@ MercedesAMGF1) September 23, 2021
The FTX cryptocurrency exchange also shared some more information about the partnership with its followers.
The official crypto exchange partner of @MercedesAMGF1 👊
– Branding on cars and team drivers.
– Future strategic initiatives around NFTs and FTX Pay.
– CSR initiatives and philanthropy.—FTX (@FTX_Official) September 23, 2021
In addition, according to the Mercedes-AMG Petronas Formula 1 team website, the new partnership will allow motorsport fans to experience and harness the power of the cryptocurrency through the products offered by FTX.
The German racing team specifies the following products:
Easily trade cryptocurrency through the FTX app
Buy, sell and create NFTs using the FTX NFT marketplace
Pay for daily purchases with cryptocurrency through FTX Pay
Trade traditional stocks
Mercedes-AMG F1 and automotive brands choosing cryptocurrency
This partnership, which for the first time in the history of Mercedes-AMG F1 involves a cryptocurrency exchange, joins a series of agreements between automotive and cryptographic brands.
Last month, the Italian company behind the famous luxury car brand Lamborghini also announced that it would interact with the world of Non-Fungible Tokens (NFTs) to celebrate the history of the Lamborghini family.
The artists chosen to create unique works of art for the Italian automobile brand are Emanuele Dascanio, Maciej Kuciara, Matteo Mauro and Giovanni Motta.
In June, NASCAR drivers also showed off their Dogecoin (DOGE) branded car in the United States. Unfortunately, during the race, the driver lost control of the vehicle, leaving the track and crashing into the safety barriers.
It was an event that jokingly caught the attention of Tesla's CEO, Elon Musk, who is always ready to engage with your favorite cryptocurrency.
FTX at the Russian Grand Prix thanks to Mercedes-AMG F1
The first FTX event in Mercedes-AMG F1 cars will be during the Russian Grand Prix on Sunday, September 26th.
Commenting on this, Sam Bankman-Fried, CEO and founder of FTX said:
“FTX is excited to partner with current Formula 1 world champions and current team leaders, Mercedes-AMG Petronas, to continue to expand our position as the leading global cryptocurrency exchange. Under Toto's leadership, the entire Mercedes-AMG Petronas Formula 1 team has focused on excellence and has leveraged innovation to help them become seven-time constructor champions. We look forward to watching Lewis Hamilton continue to fight for his potential eighth Formula One Drivers World Championship title until the end of the 1 season.”
Toto Wolff, team leader and CEO of the Mercedes-AMG Petronas F1 Team, also said:
“We are very excited to welcome FTX, one of the world's leading cryptocurrency exchanges, to the Mercedes-AMG Petronas F1 team. Their innovative spirit and creative energy in a rapidly developing global industry make them an ideal partner in our relentless pursuit of performance. Together, we look forward to creating new and exciting opportunities to engage with our fans and provide world-class experiences for them.”