BCGAME - Free 5BTC Daily Bonus!The American multinational Chinese fast food subsidiary founded in 1940, McDonald's, announced that it is launching its first NFT, the “Big Mac Cube”, which follows the pattern of the popular fast food sandwich.
The launch of the McDonald's NFT collection is linked to the 31st anniversary of McDonald's in China since it entered the mainland China market. According to the press release, McDonald's China is also officially opening its new headquarters building in Shanghai, whose design inspired the creation of NFT art.
The Big Mac Cube NFT is the first drop in a series of 188 non-fungible collectible artworks that will be released to your employees and franchise customers as limited-edition gifts. The Big Mac Cube is formed as “a three-dimensional dynamic digital creative work inspired by the McDonald's brand spirit”, as well as the shape of the newly designed building of the new headquarters, drawn from the structure itself, with the design represented through the colors of company signature: red, orange and yellow.
“McDonald's is a young, modern brand that has always paid attention to fashion trends and cutting-edge technology,” says McDonald's China CEO Zhang Jiaying.
According to the press release, the fast food company also designed these NFTs based on the five company values that the company addresses:
- Service
- Tolerance
- Integrity
- Community
- Family
As well as three keywords: love, technology and trend. The keywords and value prompts for the NFTs were generated and designed to make eight three-dimensional scenes combined with the shape of the structure of the new headquarters, creating a “no big deal”.
“The new McDonald's China headquarters building is an entirely new development for McDonald's China. Milestones. In this special moment, we use the NFT form to share McDonald's innovation, digitization and trend art with employees and consumers.” Jiaying remarks on the inspiration behind NFTs.
McDonald's first foray into NFTs comes on the heels of other popular fast-food chains and franchises investing in the NFT game, with Taco Bell, Burger King and even Budweiser launching their respective NFTs.
Taco Bell's 'NFTacoBells' was released last March, with 25 pieces sold out on Rarible in less than 30 minutes. Burger King's NFT campaign was launched with Sweet, an NFT platform, launching its “Keep It Real Meals” initiative as QR codes appearing on more than six million meal boxes on its network. QR codes unlock a digital collectible, which in turn can unlock bonus NFTs.
