Who is Lisa Loud?
Lisa Loud is a renowned executive and influential figure in the world of cryptocurrencies. She began her career as a development manager at Apple and later served as head of digital acquiring at PayPal in the US. In 2017, Lisa took an important step by joining cryptocurrency exchange BitMEX as head of marketing. She later played a significant role as chief operating officer of Swiss-based cryptocurrency exchange ShapeShift. In September 2020, Lisa founded digital asset management company Fluidefi in partnership with Louis Sirico, marking her second entrepreneurial venture after launching Avyva Software Services in 2001.
Currently, Lisa Loud holds the position of CEO at Fluidefi, and she is recognized as one of the most influential women in the cryptocurrency industry. She stands out not only for her leadership at the company, but also for her commitment to discussing crucial topics such as blockchain, cryptocurrencies, decentralized finance, non-fungible tokens, financial inclusion and empowerment of female leaders. Her passion for innovative technologies and her desire to make the world a better place drew her to the ever-evolving trends of cryptocurrencies and practical applications of blockchain.
Lisa is known for her ability to simplify complex concepts and her engaging storytelling, which has led to her being invited as a keynote speaker at numerous events, including Money 2020, New York Blockchain Week, and the Malta AI and Blockchain Summit. Furthermore, Lisa is fluent in English and French, and her virtual and in-person speaking engagements have established her as a prominent corporate figure in the crypto space. Fluidefi, under her leadership, aims to reduce portfolio management time for DeFi traders by a whopping 75%.
In 2022, even amid challenges in the world of cryptocurrencies, Lisa Loud continued to engage with investors and enthusiasts, unraveling the impact of macroeconomic factors on the future of digital assets. She highlighted promising crypto tokens, promoted value investing, and introduced new ways to earn passive income through DeFi products. She actively participated in several conferences, such as AIBC Summit in Dubai, Global DeFi Conference and Bitcoin 2022.
Her efforts led to her being recognized in 2022, being named in the “Innovator of the Year” and “Entrepreneur of the Year” categories at the Women In IT Awards Canada. Additionally, Lisa was featured on The Cryptonomist’s “Rising Women in Crypto 2022” list, a publication that highlights top women in the field.
For 2023, Lisa Loud remains firm in her convictions. She is a fervent critic of centralized institutions in the cryptocurrency ecosystem and believes that truly decentralized projects are essential to unlocking crypto's full potential. Lisa predicts that DeFi 2.0 will revolutionize the way people conduct transactions and strengthen the Web3 space as the future of the Internet. Her commitment to decentralization and her bold vision for the future of cryptocurrencies make her one of the most prominent voices in this constantly evolving sector.
