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A Kraken is preparing the relaunch of its mobile app, with a proposal focused on automated cryptocurrency trading through artificial intelligence. The platform aims to offer a more personalized experience, in which AI agents monitor the market, analyze information in real time, and present trading suggestions aligned with each user’s defined goals.
According to the company, the new app was developed from the ground up to integrate artificial intelligence features, rather than simply adding an assistant to the existing platform.
"Unlike other trading platforms, this will not be an AI assistant or a copilot attached to the old version of the app. Financial intelligence is integrated into Kraken’s own structure. That’s what will make it dynamic."
The initiative follows a growing trend among major cryptocurrency exchanges. In recent months, companies in the sector have started investing in AI-based solutions to provide market analysis, investment recommendations, and strategy automation. Among them are Gemini, Coinbase, OKX, and Binance, which have been incorporating smart tools into their platforms.
In Kraken’s case, the so-called autonomous agents will be able to continuously monitor the cryptocurrency market, identify opportunities, and suggest trades compatible with the investor’s profile. In addition, the systems can follow pre-configured instructions and adjust their behavior based on results obtained over time.
The broker says the experience will be personalized from the first time the app is opened.
"From the moment you open the new Kraken app, it responds to you. You define what you want to achieve, and the app adapts to you, working in the background 24 hours a day to help you reach your goal."
In addition to trade automation, the app will also function as a consulting platform. The system will bring together market data, relevant news, and recommendations compatible with each user’s investment portfolio and preferences. The company also said that its security mechanisms will consider the risk profile defined by the investor before suggestions are presented.
Kraken also clarified that consulting services are offered by different companies within the group. Cryptocurrency-related advice will be provided by Payward Interactive, Inc., while recommendations involving securities will be under the responsibility of Kraken Adviser LLC, an adviser registered with the SEC. The two companies operate as independent legal entities.
The app relaunch is part of a sequence of updates announced by the exchange over the past few months. These include the expansion of cryptocurrency trading in the United States, integration with trading on DEXs on the Solana network, access to tokenized IPOs, and the expansion of lending services for clients.
Founded in 2011, Kraken is also continuing preparations for a possible initial public offering (IPO), a move that has been planned since the previous year as it expands its portfolio of products and services aimed at the cryptocurrency market.