Litecoin (LTC) cryptocurrency, currently the 13th most valuable asset by market capitalization, gained more than 36% in less than an hour today after a false report that said US retail giant Walmart had entered “a great partnership” With LTC.
The report, first published as a press release that appeared to come from Walmart Inc., was also reported by news outlets such as CNBC, Reuters and Bloomberg, which originally reported it as a true story. In a later correction, CNBC wrote that a Walmart spokesperson "confirmed that the press release is not authentic."
The source of the fake press release remains unknown.
The price of Litecoin jumped from $174 to $237 on Coinbase immediately after the news broke, to later give back almost all of the gains. At 14:40 UTC, LTC was still up about 4% before the pump started, trading at $181,60.
LTC price list
Take a look at the journalism around it. Unchecked press release. Immediately picked up by many major outlets. But yes, it's the crypto industry at fault. https://t.co/Ont2w4gamq
— Ledger for Senate 🇺🇸 Prometheus of the Plebs (@ledgerstatus) September 13, 2021
Someone longs 9 figures of Litecone, bribes some broke reporters to tweet some fake news [prob cost 100k], makes generational wealth
Surprised it doesn't happen more
Absolute mayhem, market turned to full blown scam in minutes
— GCR (@GiganticRebirth) September 13, 2021