In a significant innovation in the world of football, São Paulo Futebol Clube will adopt blockchain tokenized tickets for the game against Flamengo for the 2023 Brazilian Championship. This pioneering move using blockchain aims to combat the persistent problem of scalpers. Thus, offering an advanced technological solution for the sale and distribution of tickets.
Tokenized tickets, known as Smart Tickets, are still in the experimental phase. However, they promise to radically transform the way tickets for sporting events are handled, offering advantages that go beyond simply purchasing the ticket. For the game in question, three lots of tickets will be available in blockchain, with prices ranging between R$200 and R$400.
Tokenized tickets offer unique experiences for football fans
Carlos Akira Sato, partner at Jantalia Advogados and expert in capital markets, highlights the multiple advantages of this technology, in an interview with Lance!. He explains that the traceability inherent to blockchain allows each ticket transfer to be recorded, potentially preventing or controlling sales for values above the original. This feature of the blockchain guarantees the security and authenticity of tickets, making counterfeiting and duplicate sales practically impossible. The immutability of data on the blockchain allows the ticket issuer to define clear trading rules, including resale, making the process transparent and reliable.
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In addition to security and scalper prevention, tokenized game tickets will offer unique experiences. Buyers will have access to both physical and digital experiences, such as observing the creation of an award cup in a 3D printer, participating in the creation of a commemorative mural in Virtual Reality, receiving physical and NFT-format collectible souvenirs, and competing to win a shirt autographed from the club.
Blockchain technology provides transparency and reliability in football
Sato compares the experience of using blockchain tickets to the Pix payment system, emphasizing the simplicity and security of the operation. According to him, the focus is not on the technology itself, but on the efficiency and improved experience it provides to the user. He concludes by stating that purchasing tickets will be safer, more economical and more fun with the adoption of this technology.
São Paulo Futebol Clube's initiative marks a significant moment in the history of football, where blockchain technology has the potential to completely change the ticket market. Thus, offering a safe and efficient solution with blockchain against the problem of scalpers.