A survey of investors in the UK revealed a growing interest in investing in cryptocurrencies and non-fungible tokens (NFT) by young people, surpassing even traditional investments such as gold, oil, stocks and real estate.
According to data collected by OnePoll via Tokenise, which polled 2 UK residents, 81% of respondents chose tokens as the safest alternative, with 24% revealing an interest in investing in tokens or non-fungible tokens ( NFT), which highlights a “critical point” for the adoption of NFTs in 2022.
Driven by a difficult climate for traditional investment vehicles due to the pandemic, low interest rates and inflation, the time is right for tokens to take center stage.”
The survey result points to the growing interest in cryptocurrencies, which is complemented by a growing number of providers and exchanges looking to capitalize on demand. Some of the top drivers, by the way, for nearly 55% of existing cryptocurrency investors in the UK include influencer marketing through artists, musicians and collectors, while 49% were attracted to the ability to make purchases through app-based marketplaces. .
The age group is another noteworthy part of the study, as the majority (46%) who prefer to invest in cryptocurrencies and NFTs in the UK are between 18 and 24 years old, with 53% of these citing the ability to invest using apps. or portals as a major influencing factor.
OnePoll's research also revealed the importance of education in promoting crypto-based investments, further underscoring the importance of regulated cryptocurrency exchanges, as when it comes to tokens, nearly half or 47% are yet to invest because they don't know what to do. enough about tokens, while 34% do not know an easy and safe way to invest, the survey revealed.
Finally, the study also pointed out that women have less exposure to tokens and NFTs compared to men, however, they also prefer online platforms for investments and, interestingly, 59% of women investors revealed to seek some kind of connection with the underlying asset. before investing.
